At Hard Rock Hotel, your privacy is paramount. We never share your contact information with others

The following statement explains our policy regarding the personal information we collect about you.

From time to time, you will be asked to submit personal information about yourself (eg., your name and email address etc..) in order to receive or use services on our website.

By entering your details in the fields requested, you enable hardrockhotels.com to provide you with the services you select. Whenever you provide such personal information, we will treat that information in accordance with this policy. Our services are designed to give you the information that you want to receive. hardrockhotels.com will act in accordance with current legislation and aim to meet current Internet best practice.

During the course of any visit to hardrockhotels.com, the pages you see, along with something called a cookie, are downloaded to your computer. Most, if not all, websites do this, because cookies allow the website publisher to do useful things like find out whether the computer (and probably its user) has visited the site before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

Any information that is supplied by cookies can help us to provide you with a better service and assists us to analyze the profile of our visitors. For example, if on a previous visit you went to, say, the Archive, then we might find this out from your cookie and highlight new information covering your interests on a second visit.

When you enter a site your computer will automatically be issued with a cookie. Cookies are text files that identify your computer to our server. Cookies in themselves do not identify the individual user, just the computer used. Many sites do this whenever a user visits their site in order to track traffic flows.

Cookies themselves only record those areas of the site that have been visited by the computer in question, and for how long. Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these, of course, means that certain personalized services cannot then be provided to that user.

By supplying your cell phone number you agree to receive SMS and MMS messages on your mobile phone, including messages regarding services and promotions. Third parties who provide services such as text messaging or SMS or MMS delivery on our behalf may also access your personal information to provide those services. These third parties will be contractually bound to treat your information in accordance with our applicable privacy policies. You may choose to opt out of receiving SMS and MMS messages from us at anytime by responding to the SMS or MMS message with the word "STOP" or by sending us an email at info@hardrockhotels.com.

If at any time you feel hardrockhotels.com does not abide by this privacy policy, please email us at info@hardrockhotels.com.